Develop tendency of soft drink industry

Market diversification will increase

The diversification reflects the increasing number of different types of soft drinks and the changer of consumer group. Customers habits and preferences are keep changing. For example, since 1990s, tea consumption increased sharply in Europe and American, but in Asia area, tea consumption was decreasing and carbonated drinks consumption was increasing. 

 

Market convergence

In passed years, fast food and soft drinks are more and more popular. People pay more attention to health and environment, so healthy food and drinks will become more popular. People are looking for a way to achieve healthy car thorough diet so health care drink become a new focus in beverage industry. Nowadays, many functional drinks are introduced, some of the drinks have the functional of nutritional supplements and even preventing and curing disease.