Develop tendency of soft drink industry

Market diversification will increase

The diversification reflects the increasing number of different types of soft drinks and the changer of consumer group. Customers habits and preferences are keep changing. For example, since 1990s, tea consumption increased sharply in Europe and American, but in Asia area, tea consumption was decreasing and carbonated drinks consumption was increasing. 

 

Market convergence

In passed years, fast food and soft drinks are more and more popular. People pay more attention to health and environment, so healthy food and drinks will become more popular. People are looking for a way to achieve healthy car thorough diet so health care drink become a new focus in beverage industry. Nowadays, many functional drinks are introduced, some of the drinks have the functional of nutritional supplements and even preventing and curing disease.

Video: How carbonated drinks are made?

This is a video which help us to know how carbonated drinks are made. Through the video, we can see how a high automatic factory produces bottle drinks.

Future of carbonated drinks

Carbonated drink has its unique taste, and can eliminate fatigue, make people feel happy, so many people like it.  With the development of the science and technology, people care more about health, and more harmful factors of carbonated drinks were realized by customers. Carbonated drinks have the risk of damaging tooth and bones, also cause the obesity. All those reasons that affect people to choose soft drinks. Recently, some carbonated companies claim that the consumption of carbonated drinks is reducing, and those companies are more focus on non carbonated beverage development. Since people improve the requirement of health, which will lead the reducing of carbonated market share. In the future, healthy drinks will replace most market share of carbonated drinks market. Also, there is another voice which support carbonated drinks. Those people believe, with the development of technology, carbonated drink companies can add more nutritious into the drink, and will produce new carbonated drinks with less harmful facts.